One of the first things Realtors are taught when pricing a property is to look at comparable sales.
Find something nearby. Find something similar. See what it sold for. Then use that sale to help establish the value of the property you're pricing.
There's nothing wrong with doing that.
The problem is when that's all you do.
After 25 years in real estate, I've learned that pricing a property—particularly in a market like Squamish—requires looking at it from several different directions. Sometimes there simply isn't a genuinely comparable recent sale.
And even when there is, that sale is only one piece of information.
Squamish Properties Aren't Always Easy to Compare
Squamish can make conventional comparable analysis difficult.
Two houses may have roughly the same square footage and be relatively close to one another, but that doesn't necessarily make them equivalent.
One may back onto green space.
One may have a substantially better view.
One may have been renovated.
One may have a suite or different development potential.
The street itself can make a difference.
Then there's the timing of the sale.
A property that sold in a stronger market isn't necessarily worth the same amount today simply because the house hasn't changed. Conversely, an older sale shouldn't automatically be discarded if you have a reasonable way of understanding how the market has moved since that transaction.
That's why I don't think the answer is simply to find the closest house that sold and price accordingly.
I Look at Value From Several Different Directions
I'm an analytical person by nature, and that's carried into the way I price real estate.
A comparable market analysis is one tool, but there are other data points that can help establish a range of value.
I may consider broader market price trends, including information from the MLS Home Price Index. I look at when previous transactions occurred and what the market was doing at that point. BC Assessment information can provide another reference point. Then there are the characteristics of the property itself and what's happening in the market today.
The MLS Home Price Index is useful in this context because it's designed to track residential price trends using benchmark properties and their attributes rather than simply relying on an average sale price.
BC Assessment can also provide useful information, but it needs context. Your 2026 assessment, for example, reflects an estimate of the property's market value as of July 1, 2025—not necessarily what a buyer would pay today. BC Assessment itself notes that an assessment can differ from a current real-estate valuation for exactly this reason.
Interestingly, BC Assessment also recognizes the need to account for changing market conditions between a property's sale date and the date at which you're trying to establish value.
That's essentially the point: the number isn't useful without understanding what produced the number.
Then You Have to Price the Property Itself
Once I've established a baseline, I still have to account for the actual property.
This is where automated valuations and overly simplistic comparable analyses can struggle.
What's the view worth?
What does backing onto green space contribute?
What improvements have actually added value?
Is the layout particularly desirable—or awkward?
How does the location compare?
Are there attributes buyers are placing a premium on in the current market?
Not every renovation returns what the owner spent on it. Not every view is valued equally. And something buyers were willing to pay a premium for three years ago may carry a different premium today.
You have to interpret those characteristics within the market you're actually selling into.
My Stock-Market Analogy
I've traded stocks for years, and there's a similarity in the way I think about the two.
An investor doesn't normally determine what a company is worth from one number.
You might consider earnings, expected growth, valuation multiples, financial conditions, market liquidity and the broader trend. Different indicators tell you different things.
Real estate isn't the stock market, obviously.
But the analytical principle is useful.
Why would I determine the value of a house from one neighbouring sale if several other pieces of information are available?
I'd rather approach the property from several directions and see whether those different approaches start pointing toward the same range.
We Typically Show Our Clients Four Pricing Analyses
This is where our pricing process becomes somewhat proprietary, so I'm not going to publish every calculation we use.
But I can explain the principle.
When we're presenting pricing to a seller, we typically approach the property's value through four different pricing analyses.
Sometimes one result is an outlier.
That's useful information in itself.
But when three of the four approaches independently start pointing toward approximately the same range, my confidence in that range becomes considerably stronger.
And when all four converge, that's a very compelling signal.
The objective isn't to find four different ways to justify the price the seller wants.
It's the opposite.
We're trying to challenge our own assumptions about the property's value.
Pricing Is a Range Before It Becomes a List Price
There's also an important distinction between value and list price.
The analysis might tell us the property belongs within a particular value range.
But the exact price at which we take it to market can depend on current conditions.
Are buyers aggressive or patient?
Is inventory building?
What's the competition?
Are similar listings receiving offers?
Is the market trending upward, sideways or downward?
Those factors influence how we position the property within—or sometimes strategically around—the range we've established.
That's particularly important in a softer market, where being slightly on the wrong side of the market can mean sitting while buyers move on to the next property.
Experience Still Matters
Data is incredibly useful, but it doesn't eliminate judgment.
After 25 years of doing this, I've seen properties through very different markets and I've learned to look for relationships between the numbers rather than relying on a single number.
It's also not unusual for other Realtors to phone me and ask what I think about the price of a property.
I take that as a compliment.
But more importantly, it reinforces something I've believed for a long time:
Pricing isn't about finding the nearest comparable and copying its sale price.
It's about assembling the available evidence, understanding the market in which each piece of evidence was created, accounting for the characteristics buyers will actually value, and then seeing where the different approaches converge.
That's how you can price a Squamish property even when the perfect comparable doesn't exist.
And in reality, the perfect comparable rarely does.













