One of the questions buyers frequently ask me when we're looking at a property is, "Do you think the seller is motivated?"
It's a really good question, because understanding a seller's motivation can make a significant difference to how we approach negotiations. But the answer isn't always obvious, and it's certainly not as simple as looking at how long the property has been listed.
There are a number of signals I look for when I'm trying to determine how motivated a seller might be. Some are fairly obvious, like a property being priced below market value. Others are much more subtle, and sometimes the most useful information comes from asking the listing Realtor a series of questions and understanding what their answers actually tell us.
The important thing is that we're not necessarily looking for a desperate seller. We're trying to understand what is motivating them to sell, how important the timing is, and what might make an offer attractive to them.
The Strongest Signal Is Often the Asking Price
One of the first things I look at is whether the property has been priced below its actual market value.
If a property is deliberately brought to market at a price that's clearly below what comparable properties suggest it's worth, that's often a very strong indication that the seller wants to generate activity quickly. They may have already purchased another property, they may have a particular timeline they need to meet, or they may simply have decided that getting the property sold is more important than waiting around trying to achieve the highest possible price.
Now, there's an important distinction here. Just because a property is listed at a low price doesn't automatically mean the seller is prepared to accept a low offer. Sometimes properties are priced aggressively to attract multiple buyers and create competition. But either way, that pricing decision tells me something about the seller's strategy, and it's worth investigating.
The key is knowing what the property is actually worth. If you don't have a good understanding of market value, you can't tell whether a property is genuinely priced aggressively or simply priced where it should be.
That's why we do our own comparative market analysis rather than relying on the asking price to tell us what the property is worth.
Price Reductions Can Tell You a Lot
The next thing I look at is the property's pricing history.
Has it been on the market for a while? Has the seller reduced the price? Have there been multiple reductions? And, most importantly, where does the current asking price sit relative to market value?
Sometimes a seller and their Realtor simply misinterpret the market when they first list a property. They might believe it's worth a little more than buyers are actually prepared to pay. They aren't necessarily being unreasonable, and they may genuinely want to sell, but they've missed the market slightly.
Then they start reducing the price.
A price reduction by itself doesn't tell me very much. If a property was originally listed 15% above market value and the seller reduces it by 5%, it may still be substantially overpriced. That doesn't necessarily indicate they're ready to negotiate seriously.
But suppose we've done our analysis and believe the property is already priced within approximately 1% of market value, and the seller makes another meaningful reduction.
Now I'm paying attention.
At that point, the seller may be demonstrating that they're prepared to go below what we believe the property should reasonably sell for in order to generate an offer. That's a much stronger indication of motivation than simply seeing a price reduction on a property that was overpriced to begin with.
It's not the number of reductions alone that matters. It's where those reductions have taken the property relative to its actual market value.
Sometimes the Best Question Is the Most Obvious One
Before getting too complicated, there's a very straightforward question I can ask the listing Realtor.
"How motivated are your sellers?"
Sometimes they'll tell you.
They might explain that their clients are keen to move, that they've already found another property, or that they'd like to get something done sooner rather than later. If they're authorized to share that information, it can be extremely useful.
Other times, the listing Realtor isn't going to tell you very much, and that's perfectly understandable. They have an obligation to protect their client's confidential information.
But just because they don't answer that question directly doesn't mean the conversation is over. There are other questions we can ask that help us understand what the seller is trying to accomplish.
And one of the most useful questions is about completion dates.
Completion Dates Can Be Extremely Revealing
Let's say we've looked at a Squamish property, we've done our market analysis, and we believe the asking price is reasonable. Maybe it's even slightly below market value, but the seller still hasn't received an acceptable offer.
I might call the listing Realtor and ask, "Do your sellers have any particular completion dates they'd prefer?"
There are several ways they might answer that question, and each answer can give us a different piece of information.
If they say, "No, they're completely flexible. They don't really care when they complete," that suggests there may not be an immediate timing requirement driving the sale. It doesn't prove the seller isn't motivated, but it tells me they aren't expressing any particular urgency around receiving the money or moving out.
If the Realtor says, "An earlier completion would probably be better," that's a little different. Now I know the seller would prefer to get on with things. Maybe they're ready for their next move, maybe they don't want the property sitting around, or maybe they simply want the transaction completed. That suggests some motivation, but it doesn't necessarily mean there's a hard deadline.
Now imagine the Realtor says, "They really need to complete on November 12 because they're completing on another property on November 13."
That's a completely different answer.
Suddenly we know there's a specific date that matters, and potentially another transaction connected to the sale. That can be a very strong indication of motivation, particularly if the date is approaching and the property still hasn't sold.
It doesn't automatically tell us how much they're prepared to negotiate on price, but it certainly tells us that timing is important.
And that's when I start asking more questions.
One Answer Usually Leads to Another Question
This is the part of negotiation that I think buyers sometimes underestimate. It isn't about asking one question and deciding that the answer must mean one particular thing.
It's about asking a series of questions and building an understanding of the situation.
If I discover that the seller has a specific completion date connected to another purchase, I might ask whether they've received any other offers.
If they've received several offers and chosen not to accept them, that's useful information. It suggests that while they may have a reason to sell, they haven't necessarily reached the point where they're prepared to accept whatever comes along.
If they haven't received any offers, that's different. We know they have a timing requirement, but we don't yet know how much flexibility they have or what they're prepared to do to achieve a sale.
I might then ask whether there's anything particular about the seller's next move that makes the timing important. The listing Realtor may be able to share some general information, or they may not be authorized to discuss it.
Sometimes they'll simply say their clients have found a home they're excited about and are trying to make the timing work.
Now we're starting to understand what the seller is trying to accomplish.
The point isn't that any one of these answers guarantees a particular outcome. It's that each answer adds another piece to the puzzle.
How Important Is the Property They're Trying to Buy?
There's another consideration that I think can be particularly interesting.
If a seller is moving because they've found another property, how difficult would that property be to replace?
Let's say somebody has found a very unusual home. Maybe it's a particular lot with an incredible view, a property beside a park, or something they've been waiting years to find. If they need to sell their existing home to make that purchase work, there may be considerable motivation to get the sale completed.
Now compare that with somebody who is moving into a relatively common type of townhouse, where similar units become available regularly. They may still want to sell, but perhaps losing that particular purchase wouldn't be the end of the world.
Those are two very different situations.
Of course, we can't assume we know how somebody feels about a property simply because we know what type of property it is. A fairly ordinary townhouse might be somebody's absolute dream home for reasons we don't understand.
But if the seller or their Realtor has voluntarily shared information about their plans, and we can combine that with what we know about the market, it can help us assess how important the transaction might be to them.
That's really what we're trying to establish.
You Can Learn a Lot From the Market Without Knowing the Seller's Personal Circumstances
There are also times when the listing Realtor can't or won't provide much information. That's not necessarily a problem, because we still have market data to work with.
We can look at when the property was listed, how the asking price has changed, what comparable properties have sold for, what else is currently available and how the listing has performed relative to the market.
We can also look at broader listing activity to understand what alternatives are available to somebody trying to move within Squamish.
For example, if a property has been listed for several months and the seller has repeatedly reduced the price while comparable homes have sold, that tells us something about the seller's willingness to respond to the market.
If the property has only been listed for a week and is already priced below comparable sales, that tells us something different.
Neither situation proves what the seller will accept. But both provide information that helps us decide how to approach the negotiation.
I don't need to know every detail of somebody's personal life to develop a reasonable understanding of their negotiating position.
Motivation Doesn't Automatically Mean a Seller Will Accept a Low Offer
This is an important point because buyers sometimes hear that a seller is motivated and immediately assume they should write a very low offer.
That isn't necessarily the right approach.
A motivated seller can still have a very clear idea of what their property is worth. They may have a minimum price they need to achieve to make their next purchase work. They may have rejected other offers because the prices weren't acceptable, or because the dates and conditions didn't suit them.
That's why motivation needs to be considered alongside market value.
If we've done our analysis and know what a property is reasonably worth, that gives us our starting point. Then we look at the seller's circumstances, the level of competition, the property's time on market and whatever other information we've been able to establish.
Maybe there's room to negotiate on price. Maybe there isn't much room on price, but we can make the offer more attractive by providing the completion date the seller needs.
Or maybe the seller values certainty, and an offer with appropriate conditions and realistic timelines is more attractive than one with a slightly higher price but considerable uncertainty.
The objective is to understand what matters to the seller and then determine whether we can structure an offer that works for both parties.
That doesn't mean giving up the protections a buyer needs. Financing, inspections, strata-document reviews and other appropriate due diligence still matter. It means understanding that price isn't the only component of a real-estate negotiation.

The Best Negotiations Start Before the Offer Is Written
When I'm representing a buyer, I want to have as much relevant information as possible before we decide what to offer.
I want to understand the market value of the property. I want to know how long it's been listed, what price reductions have occurred, how it compares with other available properties and whether there's been meaningful buyer interest.
Then I want to speak with the listing Realtor.
Sometimes the first question really is as simple as, "How motivated are your sellers?"
If that doesn't give us much information, I'll ask about preferred completion dates, whether they've had offers, whether there are particular terms that matter and whatever else is appropriate to the conversation.
A specific completion deadline, especially one tied to another transaction, can be one of the strongest signals we uncover. But I still want to understand the rest of the situation before drawing conclusions.
One answer leads to another question, and gradually we get a clearer picture of what might actually get a deal done.
That's the difference between simply deciding to offer 5% below asking price because a property has been sitting on the market and developing a negotiation strategy based on what we know about the property, the market and the seller's objectives.
So How Do You Know If a Squamish Seller Is Really Motivated?
There isn't one question that gives you the complete answer.
A property priced below market value can be a strong signal. Price reductions, particularly when a property is already close to market value, can tell you a lot. Specific completion dates can be extremely revealing, especially when they're connected to another transaction.
But none of those things should be considered in isolation.
You need to ask questions, listen to the answers, understand the market and then ask the next question.
And sometimes the most valuable thing you discover isn't that the seller is desperate to sell. It's that they need a particular completion date, they want certainty, or they have a specific objective they're trying to achieve.
Once you understand that, you're in a much better position to decide how to negotiate.
The real question isn't simply whether the seller is motivated. It's what is motivating them—and how that information can help you put together an offer that makes sense.
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